We convert your existing recurring client revenue into a SaaS product and exit it through our Cascade fund relationship. Same customers. Same expertise. Different structure. Different multiple.
We’ll map your current revenue to a SaaS model and show the multiple difference on your numbers. No pitch. Just math.
Agencies and consulting firms usually trade at 1–3× revenue because the value is tied to people, delivery, and capacity. Product revenue scales differently, so buyers price it differently.
You either keep operating the same structure for years, or try to build a product while still running the agency. That usually means eighteen months, high burn, and too much execution risk.
If clients renew, trust you, and buy again, the hard part is already done. The missing piece is packaging that revenue into a product vehicle buyers value at SaaS multiples.
ODIN lets us build the product layer in roughly six weeks instead of dragging you into a twelve to eighteen month software project. Your current client base becomes the first subscriber base, which means no cold start and no “build first, pray later” motion.
You keep 70% equity. We keep 30% and handle the build. We’re already running this model with a Cologne-based IT consulting firm doing more than €5M in annual recurring revenue.
And unlike most studios, we are not leaving the exit to chance. Cascade is already in the room as the structured path for Seed, Series B, and eventual public-market acquisition.
We map your client revenue to a product model and show the exit math on your real numbers. No obligation. No vague theory.
We build while you keep running the agency. Existing clients become the first SaaS subscribers instead of waiting for a go-to-market reset.
Stage I at €500K ARR, DealBox at growth scale, and ABVN as the end-state liquidity path. Different structure. Different outcome.
Enter annual recurring revenue and compare the services outcome with the SaaS conversion case.
| Services (today) | SaaS via Cascade | |
|---|---|---|
| Annual revenue | €1M | €1M ARR |
| Exit multiple | 2× | 7× |
| Company value | €2M | €7M |
| Your share | €2M (100%) | €4.9M (70%) |
| Difference | — | +€2.9M |
Every year you wait, the gap compounds. Competitors who productise earlier move into higher multiples while you keep improving proposals, managing teams, and defending a structure buyers value less. The services ceiling does not fix itself with time.
Yes. The product is built alongside the business you already run. Your clients see continuity while the SaaS layer is built in parallel.
The product has to give them more leverage, not less. In practice, clients prefer a tool that packages value and removes dependence on a monthly service cycle.
We build the product, run the process, and keep 30% equity while you keep 70%. The point is aligned upside, not a standard dev-shop fee structure.
Cascade is the structured path: Stage I at €500K+ ARR, DealBox at the next valuation step, and ABVN as the long-form acquisition end state. We manage that relationship directly.
A live working product with first subscribers onboarded, plus a roadmap for the next rounds of iteration once usage data starts coming in.
Book a 20-minute Revenue2SaaS call and we’ll show you the gap between your current structure and the product version of the same revenue.
Book Your 20-Minute Revenue2SaaS Call