Postscript launched four AI features for SMS.

Postscript published an AI launch page announcing Brand Center, AI Infinity Testing, Response Automation, and Conversation Intelligence. Source: Postscript AI launch event (published on the live launch post; page accessed May 18, 2026).

What happened: Postscript made a public AI push around message testing, brand voice control, automated responses, and conversation analysis.

Why it matters

This is a direct competitor trying to define the category around “AI that drives SMS revenue.” That is real. It also makes the category noisier and more generic.

Tailored implication

Do not copy the broad “AI for all SMS” story.
Own the trust-heavy part of the funnel where a buyer is close but unconvinced.
Use proof: recovered revenue tied to specific conversations and objection handling.

Bottom line

Postscript is broadening AI across the messaging machine. Tailored should stay brutally specific: convert the buyer who is about to walk away.