Klaviyo launched audience filters for omnichannel campaigns.

Klaviyo launched audience filters for omnichannel campaigns, giving marketers message-level audience control inside a single cross-channel campaign. Source: Klaviyo, “Deliver sophisticated, segmented omnichannel campaigns with audience filters” (published January 14, 2026).

What happened: Klaviyo added audience filters to its omnichannel campaign builder so brands can route follow-up messages by channel preference, engagement behavior, customer profile data, predicted value, and support state inside one campaign instead of splitting that logic across separate sends.

Why it matters

This is a real control-plane move. Klaviyo is making channel choice part of native campaign logic, which means the incumbent stack is deciding not just what to send, but who gets the next touch, where, and after which behavior.

Tailored implication

Do not position TailoredTexting as just another send surface inside omnichannel automation.
Own the commercial decision layer after shopper behavior changes: hesitation after click, no-purchase after reply, open support state, discount fishing, and high-intent objections that deserve a specific next step.
Prove Tailored can decide when a thread should stay in SMS, move to email, escalate to human help, or stop entirely to protect margin and customer trust.

Bottom line

Klaviyo is baking cross-channel routing into the default campaign builder. TailoredTexting should win the higher-stakes decision about what the next conversation move should be when intent turns messy.