Attentive launched Visibility AI to improve deliverability and revenue performance for RCS for Business.

Attentive launched Visibility AI, Auto-upgrade, and RCS-specific testing support to help brands decide when an RCS message should replace an SMS thread and how to roll RCS out without losing performance. Source: Attentive, “Attentive Launches Visibility AI to Improve Deliverability and Revenue Performance for RCS for Business” (published May 20, 2026).

What happened: Attentive stopped treating RCS as just a richer message format and introduced a targeting layer that decides whether a subscriber should see RCS or stay in an existing SMS thread, plus automatic SMS-to-RCS upgrades and built-in testing support.

Why it matters

This is a stronger incumbent move than “we support RCS.” Attentive is trying to own rollout judgment, inbox visibility, and thread continuity at the channel layer. That makes RCS adoption feel safer for brands that care more about performance stability than shiny message cards.

Tailored implication

Do not compete on who has the richer message container.
Position TailoredTexting as the layer that handles the hesitation after delivery: product questions, discount fishing, shipping doubt, and conversion rescue inside the reply thread.
Make Tailored format-aware so it can ingest whether the buyer came from RCS or SMS and still prove reply-to-order lift by conversation type.

Bottom line

Attentive is moving from RCS access to RCS traffic control. TailoredTexting should let the platforms optimize channel delivery and own the harder job that still decides revenue: turning live buyer uncertainty into an order.