Danny had spent years in DTC eCommerce. He knew every brand owner's pain: abandoned carts hemorrhaging revenue, SMS blasts going straight to spam. He had the network. He had the insight. What he didn't have was a product — or 12 months to build one.
Shopify brands lose billions annually to abandoned carts. Existing recovery tools — Klaviyo, Attentive, Postscript — all use SMS. Open rates have cratered to 5–8%. The channel is dead; the revenue keeps bleeding.
Brand owners feel helpless. They've invested in marketing, optimized funnels, tuned ad spend — but the last mile of checkout is a black hole. The frustration isn't about effort. It's about having no lever left to pull.
You paid the CAC. You won the click. The customer was at checkout with their wallet open. Losing that sale to a generic green-bubble text blast isn't a marketing problem — it's an infrastructure failure.
"We've watched founders burn $200K–$400K and 12 months on dev teams that ship the wrong product. Danny didn't have that runway — and he didn't need to. He had customers waiting. We built what they'd buy."
10,000+ DTC brand relationships. Deep knowledge of the eCommerce retention gap. Years of trust with Shopify founders who needed a better recovery channel.
An AI-powered iMessage recovery engine — not SMS, but native blue-bubble conversations. Shopify integration, Klaviyo sync, contextual intelligence. Shipped and live in weeks.
First brands onboarded same week. Hybrid SaaS + performance pricing meant Tailored earned when clients earned. Aligned incentives from the first recovered cart.
Average cost of hiring a dev team to build a comparable SaaS product from scratch — with no guarantee of product-market fit.
Traditional startup timelines for infrastructure, integrations, security, and iteration. Danny's market window wouldn't wait.
Most founders fail not for lack of vision, but in the gap between vision and execution. They build what they think works — not what customers will buy.
3 of 5 founder spots remaining this quarter. $0 upfront. Revenue in weeks. Predefined exit path through Cascade.