Home/Platform/Commerce
Pillar 03 / 05 · Commerce

A store that sells
where your customers
already are.

A complete commerce operating system, not a storefront. Products, orders, multi-vendor, subscriptions, per-order P&L — calculated on every transaction.

6+
Payment providers
Per-Order
P&L analytics
Multi
Vendor ready

Shopify gives you a store.
It doesn't give you a business.

You need more than a catalog
Multi-vendor, subscriptions, cashback, digital fulfillment
Unit economics per order
Not quarterly. Not monthly. Per transaction.
Commerce lives in chat now
Browse, cart, pay inside Telegram or WhatsApp — no website round-trip

Stores are everywhere.
Commerce engines aren't.

Anyone can spin up a checkout. What separates a business from a store is what happens around it: fulfillment, margins, merchants, subscriptions, cashback, refunds.

The receipts · what fails in production
$50K+
Spent on stitching Shopify + 6 apps
7 tools
That don't talk to each other
Quarterly
Is when most founders first see real margins
Stitched store
Shopify + ManyChat + Klaviyo + …
  • Platform fees compound: 2%+2%+1%+1%
  • Margins don't show up until quarter-end
  • Multi-vendor is a rebuild, not a config
  • Subscriptions = another app, another bill
BRNZ commerce
One engine, one data model
  • One pass of fees, one ledger, one view
  • Per-order profit, revenue, margin, COGS, fees
  • Multi-vendor marketplace is configuration
  • Subscriptions, cashback, digital fulfillment native

Not a storefront.

An entire commerce operating system.

~/brnz/commerce.status
$ brnz commerce --features
  > catalog: products · categories · custom attributes
  > orders: state machine · labels · attachments
  > merchants: multi-vendor marketplace ready
  > billing: subscriptions · recurring · dunning
  > fulfillment: digital files · crypto · NFT · course
  > discounts: codes · rules · stacking · limits
  > cashback: per-product · tasks · verified payouts

$ brnz order 4821 --profit
  > revenue: $129.00  cogs: $42.10  margin: 67%
  > tx fee: $4.12  shipping: $8.90  handling: $2.00
  > net_profit: $71.88

Multi-Vendor

Marketplace-ready. Merchant accounts, per-merchant P&L, commission rules.

Subscriptions

Recurring billing + dunning + retry logic. Built in, not bolted on.

Digital Delivery

Files, audio, video, courses, NFTs, crypto assets — delivered on payment.

Per-Order P&L

Revenue, margin, tx fees, shipping, discounts — tracked on every transaction.

6+
Payment providers
Multi
Vendor native
Per-Order
P&L analytics
Native
Digital fulfillment

Configure. Stock. Sell.

01

Configure commerce

Storefront, vendors, categories, custom attributes, shipping rules. Built for your vertical.

02

Stock products

Upload, import CSV, connect Shopify. Track inventory, set cashback, attach digital content.

03

Sell everywhere

Website, Telegram cart, WhatsApp catalog, Instagram checkout. One inventory, every surface.

Running a store is not
running a business.

The difference: knowing your per-order margin before your accountant does.

Shopify + apps stack
Storefront only
  • Fees stack: platform, gateway, app, subscription
  • Margins invisible until month-end
  • Multi-vendor = rebuild from scratch
  • Subscriptions = another $99/mo app
  • Digital fulfillment = another integration
BRNZ commerce engine
Business, not storefront
  • One fee pass, one ledger, one system
  • Per-order profit, computed on every transaction
  • Multi-vendor marketplace as configuration
  • Subscriptions, cashback, dunning included
  • Files, courses, NFTs deliver themselves
6+
Payment providers
Per-Order
P&L
Multi
Vendor

Stop stitching tools.
Start running a commerce business.

Bring your customers, your inventory, your margins. We build the commerce engine that sells everywhere — and shows you the P&L on every order.

Best fit: founders with existing customers, products, or retainer income — who want a commerce engine, not another app