Not another Shopify clone. BRNZ builds commerce businesses that operate inside Telegram, WhatsApp, Discord, and 15+ channels — with AI agents handling sales, 6+ payment systems processing orders, and multi-tenant merchant infrastructure scaling revenue from day one.
A storefront is a commodity. Every platform sells one. What they don't sell is the infrastructure underneath — merchant management, multi-channel distribution, AI-powered sales, profit analytics, digital fulfillment, and the ability to sell inside the apps where your customers actually spend their time.
Shopify, WooCommerce, BigCommerce — they all put products on a webpage. But your customers aren't on webpages. They're in WhatsApp groups, Telegram channels, and Discord servers. Traditional stores wait for traffic. Commerce engines go where the conversations are.
Shopify takes 2.9% + 30¢ per transaction, plus monthly fees, plus app fees for every feature you bolt on. Need subscriptions? $99/month app. Need abandoned cart recovery? Another app. Need multi-currency? Upgrade your plan. The platform makes money whether you do or not.
A Shopify store, a ManyChat bot, a Stripe account, a Mailchimp list, a helpdesk tool, an analytics dashboard, and a spreadsheet tying them all together. Every "integration" is duct tape. Every customer interaction is fragmented. Your data lives in seven silos and none of them know about the others.
Cards, wallets, crypto, buy-now-pay-later, European direct debit, in-app purchases. Your customers pay however they want. Every transaction flows into one unified order system with real-time profit analytics.
65+ data models. 500+ API endpoints. Products, orders, customers, merchants, discounts, fulfillment, subscriptions, cashback, digital delivery — all connected. All running across every channel simultaneously.
Products with categories, custom attribute schemas, inventory tracking, pricing tiers, handling fees, margin calculation, and shipping rules by country and quantity. Import/export via CSV. Digital and physical fulfillment in one system.
From creation to fulfillment — every status tracked. New, pending, paid, fulfilled, refunded. Per-order profit analytics: revenue, COGS, shipping, handling fees, discounts, taxes, transaction fees, net margin. All calculated in real-time.
Full registration (login/password, guest, social, referral). Custom attribute schemas. Addresses, favorites, order history, billing balance. Every customer tracked across every channel with unified identity.
Marketplace model built in. Merchants create accounts, list products, set pricing, manage inventory, track sales, and receive payouts — all within your platform. Commission-based or balance-based billing. Per-merchant analytics and notifications.
Percentage and fixed-amount codes. Auto-application rules. Per-customer and per-code usage limits. Date restrictions. Product and category targeting. Plus a full cashback system: per-product rates, customer-initiated claims, manual verification, balance transactions.
Not just physical goods. Deliver digital downloads, audio files, documents, crypto assets, NFTs, and course content — automatically on purchase. Content types configured per product. Fulfillment strategies customizable per order.
Per-order P&L calculated automatically: gross revenue, COGS, shipping charged vs actual, handling fees, discounts applied, transaction fees, taxes, net profit, and gross/net margin percentages. Know your unit economics on every single sale.
Recurring payments built into the commerce layer — not bolted on. Subscription plans with automatic billing cycles, balance management, trial periods, and plan upgrades. Works with Stripe, PayPal, and Apple Pay.
Persistent shopping carts across sessions and channels. A customer adds to cart in Telegram and checks out in WhatsApp — same cart, same discounts, same experience. Abandoned cart recovery triggers re-engagement automatically.
A complete brand experience inside messaging. Products displayed as rich cards. AI agents recommend based on conversation context. Customers browse, compare, buy, and track orders — entirely within Telegram, WhatsApp, or Instagram. No website required. No app download. Just commerce where the conversations already happen.
Multiple merchants selling through one platform. Each with their own product catalog, pricing, inventory, and sales dashboard. You set commissions. The system handles per-merchant billing, payout tracking, and order routing. Stripe Connect powers marketplace fund flows.
Sell files, courses, audio, documents, crypto assets, and NFTs with automatic delivery on purchase. No manual fulfillment. The buyer pays, the system delivers the content — digital download, lesson access, or token mint. Works for creators, educators, and anyone selling knowledge or digital goods.
Products, services, or access — billed on a recurring basis. Trial periods, plan tiers, automatic upgrades, balance-based billing. Combined with the discount engine for promotional pricing and the cashback system for loyalty. The infrastructure subscription businesses need from day one.
Every purchase earns cashback — configured per product, tracked per customer, claimed via a verification workflow. Combine with the leaderboard tool for gamified spending incentives and the affiliate program for referral-driven growth. Turn one-time buyers into repeat customers through built-in rewards mechanics.
Already on Shopify? Keep it. BRNZ adds the conversational commerce layer on top — syncing products, orders, and customers between Shopify and 15+ messaging channels. Your Shopify store handles web. BRNZ handles everywhere else. Backup tools keep your Shopify data safe.
Every "affordable" platform hides the real cost in add-ons, plugins, and integrations you discover three months in.
| Service | Category | Powers |
|---|---|---|
| Stripe | Payments | Cards, Apple Pay, Google Pay, Connect, subscriptions |
| PayPal | Payments | Checkout, recurring, buyer protection |
| Wert | Crypto | Fiat-to-crypto, Smart Contract Checkout, 198 countries |
| NFTPay | Crypto | Credit card → NFT minting |
| SecuPay | Payments | SEPA, invoice, EU direct debit |
| Shopify | Commerce | Full sync: products, orders, customers, backup |
| Klaviyo | Marketing | Customer segments, email campaigns, lifecycle |
| Brevo | Marketing | Transactional email and SMS |
| DocuSign | Documents | In-chat contract signing for merchants |
| Google Ads | Advertising | Conversion tracking, ROAS optimization |
| Plausible | Analytics | Privacy-friendly commerce analytics |
| MinIO | Storage | Product images, digital downloads, S3-compatible |
Products. Orders. Payments. Merchants. Subscriptions. Fulfillment. One engine. Every channel. Revenue from week one.