Details
- Product: TailoredTexting | Channel: iMessage | Engine: CLOOP
The Problem (SB7 Villain)
- CTIA explicitly prohibits gambling-related content in SMS messaging. Violations result in program shutdown without notice.
- CTIA explicitly prohibits gambling SMS — violations = instant shutdown
- Optimove, Xtremepush, Fast Track CRM all use SMS/email — all restricted
- Player retention costs 5–10x less than acquisition
- Highest ARPU vertical at $1,000–$1,500/mo
The Solution
- TailoredTexting integrates as a custom iMessage channel within Optimove, Xtremepush, and Fast Track CRM.
- Optimove integration: custom iMessage channel (56% of EGR Top 50)
- Xtremepush: iMessage delivery via REST API
- Fast Track CRM: webhook receiver for real-time player events (50ms)
- Self-exclusion list checking before every message — responsible gambling
- State-specific regulation enforcement (NJ, NY, PA, MI)
The 3-Step Plan
- Step 1: Connect your CRM (Optimove, Xtremepush, or Fast Track) via REST/webhook.
- Step 2: Configure self-exclusion verification and state-specific regulatory rules.
- Step 3: Launch player retention campaigns: free bets, game reminders, re-deposit prompts.
Pricing
- Tier
- Price
- Includes
- Operator
- $1,000–$1,500/mo
- Custom integration, responsible gambling compliance, full CLOOP
- Enterprise
- Custom
- Multi-state, white-label, dedicated support
FAQ
- Q: Is iMessage gambling marketing legal?
- A: iMessage operates over Apple’s data network, not carrier infrastructure. CTIA restrictions apply to SMS only. State-specific rules enforced automatically.
- Q: How do you handle problem gambling?
- A: Self-exclusion lists checked before every message. BeGambleAware and NCPG resources integrated into onboarding.